Category: Blog
The Rise of Oshikatsu: Three Faces of Japan’s Most Passionate Fan Culture
In recent years, 推し活 (おしかつ)—loosely translated as “supporting activities” for a favourite celebrity, idol, or character—has grown into a defining element of modern Japanese fan culture. More than just casual fandom, oshikatsu represents a structured, emotionally driven lifestyle where fans invest significant time, money, and passion in their oshi (推し)—the…
Power dynamics and the downfall of フジテレビ
In recent months, フジテレビ (Fuji Media Holdings), a prominent Japanese broadcaster, has been at the center of a significant scandal involving allegations of sexual misconduct by one of its former star presenters, 中居 正広 (なかい まさひろ). This controversy has led to executive resignations, a mass exodus of advertisers, and a…
The subtle art of reporting crime in Japanese media
Reporters need to tread a fine line to get the news in the public interest out there, but also avoid liability in the form of defamation actions or other legal trouble. Japanese news, especially when reporting on crime, is characterised by a highly cautious tone. This cautiousness is not just…
Honda and Nissan’s Potential Merger: A New Era for Japanese Automakers
Honda and Nissan are reportedly in talks for a potential merger to better compete with global electric vehicle (EV) leaders like Tesla and Chinese automakers such as BYD. The merger discussions were initiated due to the increasing competition in the EV market and Nissan’s financial struggles. Honda’s market capitalisation of…
恋みくじ: The Japanese love fortune
The impact of technology on language learning and how to leverage it for success
In recent years, the landscape of language learning has undergone a significant transformation. With the advent of technology, traditional methods of studying Japanese are being enhanced and sometimes replaced by digital tools that cater to a variety of learning styles and can both enhance and make learning more efficient. From…
The Quirky World of Japanese: 擬態語・擬声語・擬音語: Sound and Action Words That Bring Language to Life
If you’ve ever tried learning Japanese, you might have stumbled across a fascinating aspect of the language that leaves many learners both amused and bewildered: words that that fall under various linguistic labels such as phenomimes and onomatopes. Phenomime: A word or phrase that mimics a certain physical form or motion Onomatope:…
Exploring Bukatsu: After School Club Activities in Japan
In Japan, the culture of 部活 (ぶかつ), or after-school club activities, plays a significant role in the lives of students. These clubs, which encompass a wide range of sports, arts, and other extracurricular activities, offer students an opportunity to engage, grow, and connect outside of the classroom. Particularly popular among…
Understanding トー横キッズ: A Deep Dive into Yokohama’s Youth Culture
In recent years, the phenomenon known as トー横キッズ (Tōyoko Kids) has emerged as a distinctive feature of urban youth culture in Yokohama. This group of young individuals, often seen sitting on the streets and engaging in various activities, reflects broader social dynamics and issues affecting Japan’s youth today. In this…
The Rise of Oshikatsu: Three Faces of Japan’s Most Passionate Fan Culture
In recent years, 推し活 (おしかつ)—loosely translated as “supporting activities” for a favourite celebrity, idol, or character—has grown into a defining element of modern Japanese fan culture. More than just casual fandom, oshikatsu represents a structured, emotionally driven lifestyle where fans invest significant time, money, and passion in their oshi (推し)—the…
Power dynamics and the downfall of フジテレビ
In recent months, フジテレビ (Fuji Media Holdings), a prominent Japanese broadcaster, has been at the center of a significant scandal involving allegations of sexual misconduct by one of its former star presenters, 中居 正広 (なかい まさひろ). This controversy has led to executive resignations, a mass exodus of advertisers, and a…
The subtle art of reporting crime in Japanese media
Reporters need to tread a fine line to get the news in the public interest out there, but also avoid liability in the form of defamation actions or other legal trouble. Japanese news, especially when reporting on crime, is characterised by a highly cautious tone. This cautiousness is not just…
Honda and Nissan’s Potential Merger: A New Era for Japanese Automakers
Honda and Nissan are reportedly in talks for a potential merger to better compete with global electric vehicle (EV) leaders like Tesla and Chinese automakers such as BYD. The merger discussions were initiated due to the increasing competition in the EV market and Nissan’s financial struggles. Honda’s market capitalisation of…
恋みくじ: The Japanese love fortune
The impact of technology on language learning and how to leverage it for success
In recent years, the landscape of language learning has undergone a significant transformation. With the advent of technology, traditional methods of studying Japanese are being enhanced and sometimes replaced by digital tools that cater to a variety of learning styles and can both enhance and make learning more efficient. From…
The Quirky World of Japanese: 擬態語・擬声語・擬音語: Sound and Action Words That Bring Language to Life
If you’ve ever tried learning Japanese, you might have stumbled across a fascinating aspect of the language that leaves many learners both amused and bewildered: words that that fall under various linguistic labels such as phenomimes and onomatopes. Phenomime: A word or phrase that mimics a certain physical form or motion Onomatope:…
Exploring Bukatsu: After School Club Activities in Japan
In Japan, the culture of 部活 (ぶかつ), or after-school club activities, plays a significant role in the lives of students. These clubs, which encompass a wide range of sports, arts, and other extracurricular activities, offer students an opportunity to engage, grow, and connect outside of the classroom. Particularly popular among…
Understanding トー横キッズ: A Deep Dive into Yokohama’s Youth Culture
In recent years, the phenomenon known as トー横キッズ (Tōyoko Kids) has emerged as a distinctive feature of urban youth culture in Yokohama. This group of young individuals, often seen sitting on the streets and engaging in various activities, reflects broader social dynamics and issues affecting Japan’s youth today. In this…

