The Rise of Oshikatsu: Three Faces of Japan’s Most Passionate Fan Culture
In recent years, 推し活 (おしかつ)—loosely translated as “supporting activities” for a favourite celebrity, idol, or character—has grown into a defining element of modern Japanese fan culture. More than just casual fandom, oshikatsu represents a structured, emotionally driven lifestyle where fans invest significant time, money, and passion in their oshi (推し)—the…